Digital Insight – Google Panda 4.2 Update Rolled Out

Google has launched its Google Panda Update which will take several months to complete. It is predicted that it will positively affect 2-3% of search queries with its continued focus on content quality.

The update is an algorithm change that is specifically designed to benefit high quality websites which it does by demoting low quality websites in the SERPS. Simply Google gives your company website a site quality score and when the data is refreshed (which can be anywhere between a few months and in the case of the latest update over 10 months) the score is updated.

How does the site quality score work? The system determines a score for a website, as seen by a search engine that represents a measure of quality for the site. The score is determined from quantities indicating user actions of seeking out and preferring particular sites and the resources found in particular sites.

A site quality score for a particular site can be determined by a ratio that represents user interest in the site from search queries directed to the site and user interest in the resources found in the site. The site quality score for a site can be used as a signal to rank resources, or to rank search results that identify resources, that are found in one site relative to resources found in another site.

Need help understanding how your business is affected by PANDA 4.2? Contact one of our digital experts who will be more than happy to help.